Contents
Introducing Perspective 5
CHAPTER
1 Reality Check 7
2 Non-Economic Motivation and Prudence 11
3 The Basics 17
4 Al and EPDs 27
5 Breed Associations and Computers 31
6 Sales and Promotions 35
7 Showing Cattle 45
8 General to Specific 49
9 The Attachment Strategy 53
10 The Rent-A-Herd Strategy 57
11 The Specialty Strategy 63
12 The Super Donor Cow Strategy 69
13 The Super Recips Strategy 75
14 Other Strategy 79
15 Implementation 83
16 Concluding Thoughts 87
COMMENTS FROM READERS
“ Not only is it a ‘must read’ for anyone considering the cattle business, it should be required reading for Ag students and every Extension Agent in Missouri.”
[Ag Journalist]
“ I think both someone who is just getting started in the cattle business as well as a veteran will enjoy it and gain a lot of useful info from it.”
[Registered Breeder]
“ I really think anyone considering going into the purebred business ought to read it because you really do give them some ‘straight talk.’”
[Former University Ag Professor]
“ This book is fantastic. I am ordering ten books for my registered cattle producer friends.”
[Registered Breeder]
BIRCH CREEK PUBLISHING Marshfield, MO
COMMENTS FROM READERS
“ Not only is it a ‘must read’ for anyone considering the cattle business, it should be required reading for Ag students and every Extension Agent in Missouri.”
[Ag Journalist]
“ I think both someone who is just getting started in the cattle business as well as a veteran will enjoy it and gain a lot of useful info from it.”
[Registered Breeder]
“ I really think anyone considering going into the purebred business ought to read it because you really do give them some ‘straight talk.’”
[Former University Ag Professor]
“ This book is fantastic. I am ordering ten books for my registered cattle producer friends.”
[Registered Breeder]
BIRCH CREEK PUBLISHING Marshfield, MO